If you’re going to sell some new and exciting food, are there designated food truck venues or food halls in your cities? If not, where are the fashionable areas to explore food?Īs for the type of venue, if you’re working in the cosmetics and fashion industry, then a store-within-a-store concept could be perfect. If you have some new tech to show off, host your venue by known tech hubs or science university campuses. If you know your target audience, you know where they work and hang out. It’s something of a common-sense exercise. It’s good to know how many people you can serve and how to serve them. When picking a venue, it should reflect what your pop-up is about. Just check out our expert advice article on knowing your target audience. If you feel like you need help understanding your target audience better, please don’t fret. Where are you most likely to find your target audience? Where do they work, socialise, eat, relax? Meet them there! Like any shop looking for business, it is essential to consider foot traffic. Now that you have a dashing concept and a clear format, you should have a better idea of which venues are right for you, and maybe more importantly, which venues are wrong. Whether it’s handing out freebies in a park, doing demonstrations in semi-public buildings or offering immersive experiences in rented storefronts, make sure that your branding and concept are clear, charming, and serve one or more of your event goals. Look at Adidas and their famed Arcade Game pop-up in Barcelona. It could be as simple as hosting fun activities for the public. What’s cool about the pop-up concept is that you don’t have to be directly selling your product or services. Alternatively, you could use it to test out a new product or celebrate a theme. It could be as simple as doing what you do every day in a smaller, short-term venue. Then let them grow or minimise as you come closer to a singular vision. It’s good to keep a running list of ideas, themes, and overarching concepts in a Google Doc. It’s better to find a venue that fits your theme rather than compromising a theme to fit a space. What came first, the chicken or the egg? In this case, the concept comes before the space. Providing an experience people are willing to pay for.Increasing product awareness or brand awareness.Having goals set at the start is also the best metric for measuring your success when the last decoration is put away.Īlthough you may have some happy overlap, your pop-up should generally have one or more of the following goals: Build a brand, attract new business, launch and test a new product, experience a retail presence, or just do it for fun! There are so many great reasons to have a go at a pop-up. Having clear goals will determine how your event is planned and executed. The capacity for our teams to work agile, learn from their experimentation and share their best practices on a larger scale will be key to foster our agile transformation and deliver BNPP GTS 2025 Strategic Plan.Everyone loves making a list. BNPP Polska is a great concrete example of agile transformation in the International Retail Banking Banks. Over the past few years, we have put in place a continuous “learn and experiment” agile loop, trained our teams to develop their agile mindset and rituals, and progressively transformed our organizations to agile or combining adequate “pilot and roll-out” phases with “big bang” approaches. "Agile transformation is key for our companyto adapt and meet our clients’ needs and employees’ expectations through a “better, faster, happier” focus. Paper submitted to International Conference of Information Systems (2022) Key outcomes External ecosystem Shared research outputs / Awards and articles
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